Portrait of Alejandro de la Mora

Alejandro de la Mora Cazalis

AI Solutions Architect · Salesforce Developer · Clanker Builder. Based in Toronto, works remotely, and builds systems where AI stops being a demo and becomes a real workflow.

Alejandro's Work

Mini Documentary

A short AI-made cut that sums up who Alejandro is, why he designs automation rituals, and how he lands ideas inside real systems.

Who is this human

He isn't "the Salesforce guy" or "just another dev". He lives where AI, automation, product, and systems overlap, and treats Salesforce, Python, and LLMs—whatever is required—as tools, not identity.

He looks at a manual process and the flow is already sketched: data intake, cleaning in Python or SQL, an AI decision, and automation that updates the CRM, sends emails, and fires tasks. While others open Excel, he's figuring out how to make sure it never has to be done manually again.

Focus areas

Works as architect, product thinker, tech lead, and educator simultaneously.

AI + Automation Architect

Designs the whole flow: data + model + decision + action. End-to-end, measurable, and maintainable.

Product / BA with a technical brain

Understands pain, KPIs, and money. Translates into stories, prioritises, and delivers without smoke.

Tech lead & teacher

Writes 30-line scripts or entire platforms, leads teams, and brings AI down from Olympus for real people.

Stacks he treats purely as tools

No platform fanboy moves here—he just uses whatever orchestrates systems that work.

AI / Data

LLMs (OpenAI & friends) for copilots and agents that call APIs. Python as the Swiss Army knife. SQL to measure and decide.

Automation

Zaps, webhooks, integrations, and pipelines where HubSpot, Google, CRMs, and bots run solo. AI workflows with intermediate decisions.

Salesforce & Web

Sales, Service, MCAE, Flows, Einstein, integrations. React, APIs, and glue code to tie everything to AI.

Superpowers

Traits that let him switch roles without losing the thread.

  • Instant translation: explains business to tech and tech to business without empty buzzwords.
  • Whole-system vision: sees user + process + data + decision + result, not just screens.
  • Allergy to repetitive work: if something happens twice the same way, he invents a bot.
  • Applied teaching: Sesh, Sesh Talks, and Sesh Labs prove he can build, explain, sell, and improve at the same time.

How he introduces himself

One line, no fluff:

AI & Automation Solutions Architect with a strong Salesforce and enterprise systems background, designing intelligent, end-to-end workflows for sales, marketing, support, and operations.

Salesforce is the battlefield where he trained, but what defines him is building systems where AI makes useful decisions, automation executes, and people get their time back.